WCRC GIES releases Brand of the Year 2018, India’s 50 Best Brands
The 2018 edition of Brand of the Year 2018 was released by Shri Deepak Vasant Kesarkar, Honorable Minister of State for Home, Finance and Planning, Maharashtra. WCRCINT Brand of the Year is India’s only voting engine-based People’s Choice Brand Research. 50 brands from different categories were selected for Brands of the Year 2018, India’s Best Brands. The voting is conducted on www.bestbrands360.com.
World’s leading brand equity research and consulting firm WCRCINT released the ‘Annual Research Report 2018’ on India’s Best Brands, Leaders and Celebrities. The evening glittered with all the industry stalwarts, who synchronically, with one accord celebrated the most trusted CEOs, Brand of the Year and celebrities who are leading the change. Laurels, victories and trophies for inimitable and paramount brands and leaders marked the essence of IDEASFEST 2018. The research has been done by ibrands360, leaders in Brand Equity studies. The Process evaluation has been done by World Consulting and Research Corporation. The research has been executed by ibrands360 Brand Architecture.
Speaking on the occasion, Abhimanyu Ghosh, Editor in Chief and Chairman, Jury said “Brand of the Year is a tribute of our research on Brands, who have the maximum consumer connect. They are the true Powerbrands in India. The brand research highlights their consumer connect, delivery on promise and brand values that are admired and loved by consumers. These factors truly make them India’s most trusted and loved brands. One of the key factors of research taken into consideration is ‘Net Favourability’ of the brands. Looking at the ever-growing popularity of the NET, we ourselves have evolved with our research processes, that make things contemporary and delete the un-required of the past. Thats what make WCRCINT, one of the most innovative and ever-evolving brand research and fortification brand. The report communicates the soul of the the brands. We understand the efforts that go in to make a strong brand”.
Shri Deepak Vasant Kesarkar, Honorable Minister of State for Home, Finance and Planning, Maharashtra and Honorable Senior Cabinet Minister, Mahadev Jagannath Jankar Saheb, Minister for Animal Husbandry, Dairy Fisheries Development, Maharashtra were the special guests of honour. Selected brands and leaders were honoured in the presence of a noted guests that included Subhash Ghai, Nandita Das, Ranvijay Singh, Sudesh Lehri and many more.
The conclave kicked off with an expert discussion on ‘Technology and Social Media – Looking at the nature of responsibility in turbulent times’. The panelists included Tapan Singhel – MD & CEO, Bajaj Allianz General Insurance Company Limited, Chandru Kalro-MD & CEO TTK Prestige and Monish Chatrath CEO MGC, KNAV Global Risk Advisory LLP.
A list of 50 Brand of the Year across various industries was released by WCRCINT on 27th August 2018 the Ideasfest, Mumbai. Process research was conducted by ibrands 360 team along with the evaluation of in-company research questionnaires based on secondary research on the parameters of Brand Promise, Brand Recall, Brand Trust, Values, Innovation, Commitment and Impact. Further segmentation was done on the basis of advertising and promotions, revenue and popularity of the brands.
The independent research was undertaken by ibrands360 with consumer voting Consumers aged between 18-50 voted for their favorite brands across more than 50 consumer product and service categories including banking, fashion, hotels, realestate, restaurants and electronics. The 50 brands list was compiled from the total number of individual votes across all the categories. The findings were revealed at Ideasfest 2018, India’s leading brand marketing and recognition conclave.
The stellar jury of Brand of the Year 2018 included Abhimanyu Ghosh, Chairman, Jury, ibrands360, Tarun Rai, CEO, JWT, South Asia, Bobby Pawar, CCO, Publicis, Rohit Ohri, CEO, FCB, Nitin Mantri, Group CEO, Avian Media, Nitish Mukherjee, Strategic Advisor, South Asia, Leo Burnett, Bedraj Tripathy, CEO, FORMA.
Top 35 Brand of the Year list includes Apollo – Hospitals and Healthcare, HP Power– Petroleum, Avanse- Financial Services, TTK Prestige– Cookware , JW Marriot-Walnut Grove Resort & Spa– Luxury Hotels, BMW 7 series– Luxury Automobile, Koemmerling– UPVC Doors and Windows, Ballantines– Alcoholic Beverage, SPAR Hypermarket– Retail Chain, Samsung TV – Consumer Durables, Jaguar Overseas– EPC, SkyLine Builders– Real Estate, Titan– Lifestyle, Tanishq– jewellery, SBI – Banking, Himalaya Face Wash – Personal Care, Frooti– Beverage,Iphone –Mobile Phones, Dettol – Healthcare, Gillete– Men Grooming, Airtel – Telecommunication, Royal Enfield– Automotive(Two-Wheeler), Maggi– FMCG, Embassy Residential – Luxury Residences, Elica– Kitchen Appliances, Cadbury Dairymilk – FMCG, Lakme– Cosmetics, LIC – BFSI, Livpure– Water purifier, Kolkata Knight Riders : Sports Brand of the Year, Youtube– Social Media, Hyundai Creta– Automotive, Kajaria Ceramics – Ceramics, Horlicks– FMCG, US Polo Assn -Apparel, Netflix– Entertainment App, Uber Technologies– Transport Hire.
Brand of the Year- Emerging No.1: From challenging perceptions and subverting marketing assumptions to disrupting an entire industry, these emerging brands are in league to outshine established players. The list includes Metropolitan Stock Exchange – Stock Exchange, HP Power 99 – Petroleum, BMW 310GS– Automotive (Two- Wheeler), Tata Nexon– Automobile, BIRA– Alcoholic Beverage, Thumps Up Charged No Sugar– Non Alcoholic Beverage, Vivo– Mobile Phones, Pure derm– Personal Care, Oral B Electric Tooth Brush- Personal Care, Ariel Matic – Concentrated Liquid Detergent, KinderJoy – FMCG, WROGN– Apparel, Swiggy – Online Services, Laurus – The School Of Excellence – Education, Utkarsh Pipes – PVC Pipes.