Speak Up, It’s In Your DNA
Daily News and Analysis (DNA) is an Indian broadsheet launched in 2005 and published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bangalore and Indore in India. It is the first English broadsheet daily in India to introduce an all-colour page format. It targets a young readership and its high-profile advertising campaign goes with the tagline, “Speak up, it’s in your DNA”. This tagline preceded the birth of Daily News and Analysis in 2005 wherein Diligent Media Corporation was creating a lot of awareness in the city of Mumbai by advertising heavily on hoardings all over the city.